Why choose Aura?
From Our Family to Yours: Compassion, Dedication, and Care
Aura was born from Paul Jameson’s close encounters with mortality. In those moments, he realised that nothing mattered more than ensuring his family would be surrounded by clarity, unwavering support, and care when he was no longer there.
Aura is built on the heartfelt belief that every customer deserves the same level of care, respect, and compassion that we would want for our own loved ones.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
Aura is Not…
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…A Large Corporation
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We are family-run and family-owned with a personal connection to the service we provide. Every decision is made with care, compassion, and a deep understanding of what families need during difficult times. People always come first at Aura.
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…A High-Volume Service Provider
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We are family-sized, which means we only care for a handful of clients every day. By dedicating our time and attention to a smaller number of families, we can ensure that every detail is handled with the utmost care. While some companies process hundreds of cremations daily from a single location, we work with local crematoria across the UK and can offer individualised support that larger providers simply can’t match.
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…A Service With Hidden Prices
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We believe in transparency, especially around the sensitive topic of funerals. That’s why we offer clear, straightforward pricing with no hidden charges or surprise fees. From the very beginning, you’ll know exactly what to expect.
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…A Provider That Pressures You
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We understand that deciding on a funeral plan is a personal decision that takes time. The last thing you need is to be bombarded with calls and pushy sales tactics. At Aura, we respect your space and won’t hassle you over the phone.ℹ If we’re unable to reach you, we simply send the information you need, allowing you to get in contact in your own time.
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…A Call Centre Service
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We have a dedicated team of experts to guide you and your family at every step of the process. When you reach out to Aura, you won’t be speaking to a faceless call centre. Instead, you’ll connect with a compassionate team member who genuinely cares about helping you, ensuring that every aspect of your experience is handled with empathy and respect.
What makes us different
From Our Family To Yours
Being family-run isn’t just part of our story—it’s at the core of everything we do. Paul Jameson founded Aura after his own difficult personal experience. Understanding the challenges our customers face, he created Aura with genuine care and compassion at the root of our company. We deliver quality customer service as this is exactly what we would want for our own families.
Personalised Support
With Aura, you’re not just another customer. Being family-sized allows us to offer a more personalised approach. Our dedicated team works closely with every person who turns to us, ensuring you receive our full attention and care. We’re here to provide you with the best possible support, tailored to your unique situation.
All-Inclusive Plans
Aura’s funeral plans are thoughtfully designed to ease the burden on those left behind. Our pricing includes all the essential services needed for a direct cremation, ensuring your family won’t have to pay a penny more when the time comes.
End-of-life Care Experts
You can trust us to take care of your family. Our team of experts in funeral arrangements and end-of-life matters will be by your family’s side every step of the way. From handling paperwork to providing grief support, they are committed to supporting the people who matter most to you with care and compassion.
Satisfaction Guarantee
We stand behind the quality of our service with a money-back guarantee. If you’re not completely satisfied with your experience with us or your prepaid funeral plan, you can cancel at any time and receive a full refund with no hefty fees or hidden charges. Your peace of mind is our priority.
Financial Security
Aura ensures that your investment is protected. The funds for your funeral plan are safely held in an independently managed trust, giving you peace of mind. We’re also backed by the Financial Services Compensation Scheme, providing an extra layer of security. Our latest solvency report shows a funding level of 146%, so you can feel confident putting your trust in us.
Paul’s Promise
As someone who’s had a brush with my mortality, I know how important it is to feel like things are going to be taken care of when the time comes.
That’s why I promise you that with Aura, we’ll take the utmost pride and care in looking after you and your loved ones, now and in the future.
—Paul Jameson
Founder
Our Values
People Over Profits
Treating our customers with compassion, care and respect will always be our number one priority.
The Aura Family
At the heart of everything we do are our family values—honesty, support, communication, and respect.
Connecting Humans
The fear of death is one of our most primal instincts; conquered best through facilitating compassion, connection and community.
The Aura Mentality
We embrace life fully by facing death with courage and savouring every precious moment.
How Your Money Is Protected
At Aura, we make sure your money is kept safe. It’s placed into an independently managed trust, ready to cover your funeral when the time comes or refunded if you decide to cancel.
Plus, our plans are protected by the Financial Services Compensation Scheme (FSCS), so even in the unlikely event that something happens to us, your money is still kept secure.
At Aura, we believe in being transparent and trustworthy. It’s not just about delivering a funeral plan—it’s about delivering the peace of mind that you deserve.
Get your free funeral planning brochure
If you’d like to know more about how to plan a cremation with Aura, our brochure is a helpful place to begin.
Our funeral plans are a helpful way to put everything in place for you or someone else.
When the time comes, our experienced team will be here to guide you through each step, offering support and advice whenever you need it.
To find out more about how our plans work, what’s included, and our story, you can request a brochure by clicking the link below. We will then send you a copy by email or First Class post—whichever you prefer.
Call our friendly team for more information
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.