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Our testimonials

Here’s what our customers are saying about the UK’s best national ‘Cremation Services’ provider

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At Aura, our commitment to caring for families is at the heart of everything we do.

That’s why receiving a great review is more than just feedback—it’s a testament to the dedication we put into our work.

We’re proud to be the highest rated national ‘Cremation Services’ provider on Trustpilot, with an overall rating of 4.9/5.

Discover what our customers are saying below.

”Having done a comparison (plus had interactions) between three well known funeral services, Aura’s product and customer service was miles ahead!“

—Joanne
Trustpilot | 8 July 2024
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Stress free simple cremation plans…

Don | 12 August 2024

“We were helped all the way through setting up our Simple Cremation Plan with phone assistance. Every thing was explained in detail. Our joint plan was very good value, we are happy now all has been arranged without any stress. We give them a well deserved 5 Star rating.”

Read the full review on Trustpilot here

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Aura did everything they said…

Mr Oliver | 12 August 2024

“Aura did everything they said they would with excellence. Our contact was Tamsin, she was exceptional. Tamsin always referred to my mom by her name which was a nice touch. My mom’s ashes were delivered by a gentleman who was very respectful. Thank You Aura.”

Read the full review on Trustpilot here

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Excellent in every respect…

Brian | 20 July 2024

“Caoimhe McCarthy has guided us through the process with care and understanding with checks to ensure that we have received documents and fully understood the contents. This company is remarkable for the absence of a ‘hard sell’ in fact it is very much the opposite.”

Read the full review on Trustpilot here

”Spent ages off and on looking at funeral plans, went back and forth debating various plans and companies. I am so glad I chose Aura in the end. Great company, lovely staff who really seems to care, not pushy sales like most other companies, very transparent funeral packages. Also very competitive in price. Love how you can pay in installments at no extra cost, just amazing! What’s not to like, just do it you won’t regret it.“

—Marina
Trustpilot | 28 May 2024

What makes Aura different?

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From Our Family To Yours

Being family-run isn’t just part of our story—it’s at the core of everything we do. Paul Jameson founded Aura after his own difficult personal experience. Understanding the challenges our customers face, he created Aura with genuine care and compassion at the root of our company. We deliver quality customer service as this is exactly what we would want for our own families.

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Personalised Support

With Aura, you’re not just another customer. Being family-sized allows us to offer a more personalised approach. Our dedicated team works closely with every person who turns to us, ensuring you receive our full attention and care. We’re here to provide you with the best possible support, tailored to your unique situation.

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All-Inclusive Plans

Aura’s funeral plans are thoughtfully designed to ease the burden on those left behind. Our pricing includes all the essential services needed for a direct cremation, ensuring your family won’t have to pay a penny more when the time comes.

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End-of-life Care Experts

You can trust us to take care of your family. Our team of experts in funeral arrangements and end-of-life matters will be by your family’s side every step of the way. From handling paperwork to providing grief support, they are committed to supporting the people who matter most to you with care and compassion.

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Satisfaction Guarantee

We stand behind the quality of our service with a money-back guarantee. If you’re not completely satisfied with your experience with us or your prepaid funeral plan, you can cancel at any time and receive a full refund with no hefty fees or hidden charges. Your peace of mind is our priority.

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Financial Security

Aura ensures that your investment is protected. The funds for your funeral plan are safely held in an independently managed trust, giving you peace of mind. We’re also backed by the Financial Services Compensation Scheme, providing an extra layer of security.

Our Awards and Accreditations

We’re honoured that our dedication has been recognised by several awards. We’ve received awards for our exceptional service, compassionate care, unwavering compliance, and comprehensive security. You can explore these accolades below.

The ICA Compliance Awards recognise and celebrate compliance and financial crime prevention teams. The independent award scheme promotes best practices within compliance, aiming to inspire, educate and enable the international compliance community to give consumers the best outcomes.

 

As an FCA-regulated provider, we understand the importance of maintaining the highest levels of compliance in all business practices. Every process and procedure implemented at Aura is led by the best interests of our consumers.

 

It was Aura’s Compliance team that won the ICA’s ‘SME Compliance Team of the Year’ Award in 2024, an achievement that underscores the tireless efforts of our team in ensuring that our processes remain amongst the best in the industry. 

Fairer Finance is an independent research and ratings agency. They are dedicated to empowering consumers with the knowledge they need to make informed decisions about financial services. They also strive to inspire financial services companies to better serve their customers.

 

We are immensely proud to be the only prepaid direct cremation plan provider recognised with two five-star ratings by Fairer Finance. This recognition from a respected independent consumer advocate highlights our commitment to fairness and transparency, especially when it comes to a decision as significant as a prepaid funeral plan. It is our promise to uphold this transparency for all families considering Aura’s services, whether they are needed now or in the future.

Funeral Solution Expert conducts independent consumer research and reviews markets to ensure that consumers are getting confident and fair value outcomes. They also work with other independent consumer sites such as Fairer Finance, Money Saving Expert and MoneyHelper, and deliver their insights through the media via reports, ratings and consumer guides.

 

As a business that advocates so strongly for fairness and transparency in the funeral services industry, we are honoured that the team at Funeral Solution Expert have awarded our prepaid funeral plans with a five-star rating.

Trustpilot is a customer review platform that is available to everyone, where they can share their genuine experiences with a business or provider with other potential customers.

 

As a family-run company, we understand the gravity of choosing a funeral services provider, whether you’re in need of these services now or in the future. We have learned from many of the families that we have supported over the years that reading about the experiences of real customers can be a great comfort throughout that process.

 

This is why we actively invite all of our funeral planning customers to share their experiences on our Trustpilot page, so that those considering our services have a full, unbiased view of our customer service.

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Get your free funeral planning brochure

Our brochure includes all the details you need surrounding our prepaid direct cremation funeral plans.

Get your free brochure sent by email or First Class post by clicking on the link below.

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Call our friendly team of experts for more information

If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.

Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.