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Two Together: Save £100!

Save £100 when you purchase two funeral plans together. Call us for more details.

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Why choose Aura?

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From Our Family to Yours: Compassion, Dedication, and Care

Aura was born from Paul Jameson’s close encounters with mortality. In those moments, he realised that nothing mattered more than ensuring his family would be surrounded by clarity, unwavering support, and care when he was no longer there. Aura is built on the heartfelt belief that every customer deserves the same level of care, respect, and compassion that we would want for our own loved ones.

That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.

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Aura is Not…

We are family-run and family-owned with a personal connection to the service we provide. Every decision is made with care, compassion, and a deep understanding of what families need during difficult times. People always come first at Aura.

We are family-sized, which means we only care for a handful of clients every day. By dedicating our time and attention to a smaller number of families, we can ensure that every detail is handled with the utmost care. While some companies process hundreds of cremations daily from a single location, we work with local crematoria across the UK and can offer individualised support that larger providers simply can’t match.

We believe in transparency, especially around the sensitive topic of funerals. That’s why we offer clear, straightforward pricing with no hidden charges or surprise fees. From the very beginning, you’ll know exactly what to expect.

We understand that deciding on a funeral plan is a personal decision that takes time. The last thing you need is to be bombarded with calls and pushy sales tactics. At Aura, we respect your space and won’t hassle you over the phone. If we’re unable to reach you, we simply send the information you need, allowing you to get in contact in your own time.

We have a dedicated team of experts to guide you and your family at every step of the process. When you reach out to Aura, you won’t be speaking to a faceless call centre. Instead, you’ll connect with a compassionate team member who genuinely cares about helping you, ensuring that every aspect of your experience is handled with empathy and respect.

What makes us different

At Aura, we believe that the difference is in the details. We’re committed to providing a service that’s not just different, but truly exceptional.

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From Our Family To Yours

Being family-run isn’t just part of our story—it’s at the core of everything we do. Paul Jameson founded Aura after his own difficult personal experience. Understanding the challenges our customers face, he created Aura with genuine care and compassion at the root of our company. We deliver quality customer service as this is exactly what we would want for our own families.

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Personalised Support

With Aura, you’re not just another customer. Being family-sized allows us to offer a more personalised approach. Our dedicated team works closely with every person who turns to us, ensuring you receive our full attention and care. We’re here to provide you with the best possible support, tailored to your unique situation.

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All-Inclusive Plans

Aura’s funeral plans are thoughtfully designed to ease the burden on those left behind. Our pricing includes all the essential services needed for a direct cremation, ensuring your family won’t have to pay a penny more when the time comes.

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End-of-life Care Experts

You can trust us to take care of your family. Our team of experts in funeral arrangements and end-of-life matters will be by your family’s side every step of the way. From handling paperwork to providing grief support, they are committed to supporting the people who matter most to you with care and compassion.

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Satisfaction Guarantee

We stand behind the quality of our service with a money-back guarantee. If you’re not completely satisfied with your experience with us or your prepaid funeral plan, you can cancel at any time and receive a full refund with no hefty fees or hidden charges. Your peace of mind is our priority.

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Financial Security

Aura ensures that your investment is protected. The funds for your funeral plan are safely held in an independently managed trust, giving you peace of mind. We’re also backed by the Financial Services Compensation Scheme, providing an extra layer of security. Our latest solvency report shows a funding level of 146%, so you can feel confident putting your trust in us.

Paul’s Promise

As someone who’s had a brush with my mortality, I know how important it is to feel like things are going to be taken care of when the time comes.

That’s why I promise you that with Aura, we’ll take the utmost pride and care in looking after you and your loved ones, now and in the future.

—Paul Jameson
Founder

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Our Values

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People Over Profits

Treating our customers with compassion, care and respect will always be our number one priority.

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The Aura Family

At the heart of everything we do are our family values—honesty, support, communication, and respect.

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Connecting Humans

The fear of death is one of our most primal instincts; conquered best through facilitating compassion, connection and community.

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The Aura Mentality

We embrace life fully by facing death with courage and savouring every precious moment.

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Get your free funeral planning brochure

Our brochure includes all the details you need surrounding our prepaid direct cremation funeral plans.

Get your free brochure sent by email or First Class post by clicking on the link below.

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Call our friendly team of experts for more information

If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.

Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.