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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Choose Aura for trusted, personal support, transparent pricing, and peace of mind for you and your loved ones.
| Starting Price | £1,695 | £2,095 |
| Trustpilot | 4.9/5 stars | 4.8/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ | ||
| Local Care Centresℹ |
This comparison only includes direct cremation plans. Information is correct as of March 2026. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
Aura is a family-run provider offering direct cremation services and prepaid funeral plans.
Its team, known as the Aura Angels, supports families by providing guidance and assistance throughout the funeral planning and arrangement process.
Aura does not apply instalment fees when plans are paid monthly.
Pure Cremation applies additional charges to monthly payment plans, increasing the overall cost when payments are spread over time.
Fairer Finance rates Aura 5/5 for value and transparency. Pure Cremation has a Fairer Finance rating of 3/5 stars.
Aura has a Trustpilot rating of 4.9/5 stars, while Pure Cremation has a Trustpilot rating of 4.8/5 stars.
Aura works with a network of local care centres and crematoria across the UK to carry out its direct cremation services.
Pure Cremation also provides services nationwide and operates through its own dedicated cremation facilities.
Aura is a family-run provider focused on compassionate, personal support for families. The service is designed to ensure each customer receives attentive care and clear guidance throughout the planning process.
Aura provides customers with time to consider their funeral planning options. The team is available to answer questions and offer guidance about plans and services throughout the decision-making process.
Aura holds a 5/5 rating from Fairer Finance and Funeral Solution Experts for its funeral plans.
Pure Cremation has a Fairer Finance rating of 3/5 stars.
Aura’s funeral plan starts from £1,695 and includes the services required for cremation within the plan terms.
Pure Cremation also offers all-inclusive plans, starting from £2,095.
Aura has a Trustpilot rating of 4.9/5 stars based on customer reviews.
Pure Cremation has a rating of 4.8/5 stars on Trustpilot.
Aura allows plans to be cancelled or adjusted at any time without a cancellation fee.
Pure Cremation applies a cancellation fee of £350 if a plan is cancelled after the 30-day cooling-off period.
Aura allows funeral plans to be paid over 12–24 months without instalment fees.
Pure Cremation offers instalment plans ranging from 12 months to 10 years, with additional charges applied to instalment payments.
Aura is a family-run provider offering direct cremation services and prepaid funeral plans.
The company’s team provides information and guidance to families throughout the funeral planning process.
Choosing a funeral plan is a personal decision, and it helps to choose a provider that feels right for you and your family, with clear pricing, great ratings and genuine support.
Aura’s family-run ethos, no-pressure approach, and commitment to transparent pricing make us the thoughtful alternative to larger providers like Pure Cremation.
Join thousands of families across the UK who trust Aura for peace of mind, exceptional service, and plans that truly care for their needs.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.