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In the Press

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”Talking about death is still one of the last big taboos in this country. We all just avoid the subject. If only people realised how liberating and helpful it is to have open conversations with loved ones about how they feel about dying and what their final wishes are, it would make the whole death experience so much better.“

—BBC Radio
Paul holding tennis racket

‘A terminal diagnosis hasn’t stopped me from staying fit’

Paul Jameson is a retired businessman and founder of Aura, a new online platform that  provides support for people in their final days, months or years. He lives with his wife Jess, a  GP, their son David, 27, and their daughters Jo, 25, and Rosie, 22.

Read the full article here.

Paul singing aria

Motor neurone disease: The man losing his voice, but singing an opera

Paul Jameson was diagnosed with motor neurone disease (MND) three years ago, and is quickly losing his voice.

But with the help of professional baritone, Roderick ‘Roddy’ Williams, he’s performing his own opera, called Paul’s Aria.

Read the full article here.

Young girl and older male relative on sofa

Gen Z Has a More Mature Attitude Towards Death Than Boomers, Study Finds

Not so long ago, the vast majority of us did not contemplate death on a daily basis. But amid a deadly global pandemic, it can now feel like we discuss the topic as casually as we do the weather.

This sentiment is backed by a new study that found a third of Brits say their attitudes to death have changed as a direct result of COVID-19. The data, collected by Aura – a platform where people facing end of life can leave an online legacy for their loved ones – found that Gen Z is driving that shift.

Read the full article here.

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