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With Aura’s family-run funeral services, you’re getting a 5-star experience delivered with person-centred care and compassion.
Aura is a provider of direct cremation funeral services for both those in need now and planning for the future. We are the highest rated prepaid direct cremation plan provider, rated by customers and experts alike.
Everything we do at Aura is about earning your trust and recognition. We’ve supported thousands of families across mainland Britain with their funeral needs by consistently providing cremation services that are rated ‘Excellent’. That’s the high standard we aim for every single time.
Founded by father-and-son team Paul and David Jameson, Aura offers direct cremation funeral services which couldn’t be simpler to arrange.
Our industry-leading funeral-arranging team, the Angels, are there to take the time to listen to you and offer the support you need, when you need it. They will guide you through every step of the process with patience and compassion.
For those who want to secure arrangements for themselves for the future, we also offer five-star-rated direct cremation funeral plans.
Direct cremation is a simple, low-cost funeral that many families opt for as an alternative to tradition. A direct cremation funeral is usually unattended, but Aura also offers attended services at a numer of crematoria across the country.
With an Aura unattended cremation, we collect the person who has died from where they’ve passed away and bring them into our care at state-of-the-art mortuary facilities.
From there, we bring them to the crematorium privately, words of respect will be spoken by the attendant and the cremation will take place shortly after.
If you’d like an elegant and concise cremation but feel you need the opportunity to see your loved one off at the crematorium, Aura also offers the option of an attended direct cremation service.
We offer a 10-minute service for up to 15 attendees, or a 40-minute service for as many people as can be held by the crematorium chapel.
Aura offers highly-rated and secure funeral plans to those who are planning ahead. With an Aura funeral plan, you lock in today’s funeral prices, so there’ll be nothing left to pay when the time comes.
Unlike over-50s life insurance policies, a prepaid funeral plan is guaranteed to cover the cost of your funeral when the time comes.
If you’re looking to avoid costly formalities like hearses, limousines and big floral tributes, then an Aura direct cremation could work for you.
Aura’s highly rated funeral-arranging team can help you arrange a concise and dignified send-off that is much easier to afford than a traditional funeral. It’s simple, no-fuss and we take care of the practicalities.
It’s worth choosing Aura for our top-class Angel team alone. There’s no more dependable and caring team in the industry than them. With their care, you can truly get peace of mind knowing that those closest to you are in good hands at a difficult time.
Aura’s funeral plans are the only ones which are all-inclusive, offer free cancellation after 30 days of purchase, and have the highest combined Fairer Finance and Trustpilot ratings.
It’s success like that which helps us to know that we’ve got the right balance of quality, affordability and trustworthiness. Don’t just take our word for it; see how we compare to other providers.
Fairer finance rating | |||||
Starting from price | £1,595 | £1,995 | £1,700 | £1,785 | £1,595 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.6/5 stars | 4.9/5 stars |
All-inclusive* | ✔ | ✔ | ✘ | ✘ | ✘ |
Lifelong free cancellation | ✔ | ✘ | ✘ | ✘ | ✘ |
Money-back satisfaction guarantee | ✔ | ✘ | ✘ | ✘ | ✘ |
Trust solvency | 146% | 124.8% | 106% | 138% | Unknown |
No added instalment fees | ✔ | ✘ | ✘ | ✘ | ✘ |
If a loved one has passed away or is nearing the end of their life, our simple direct cremations provide a simple, no-fuss send-off with person-centred care and support.
If you’re looking to plan ahead, our all-inclusive funeral plans are the UK’s highest rated* and leave your loved ones with nothing more to pay.
*Highest rated by independent experts Fairer Finance, as we are the only prepaid direct cremation plan provider with two five-star-rated plans.
To see our full list of FAQs, please click here.
According to figures provided by SunLife’s Cost of Dying Report 2024, the average cost of a funeral in the UK in 2023 was £4,141. Funerals all have certain compulsory costs, but many of the fees associated with them are avoidable. A direct cremation allows you to avoid most of those extra expenses, offering choice over tradition.
A funeral is the name for the event by which we mark the passing of someone from life into death. Hence, a direct cremation with no mourners present and nobody presiding over a ceremony is still a funeral. A funeral service is the part of the funeral that is handled by a celebrant, and will normally contain stories about the person who has died, as well as music and words that were dear to them.
We will work quickly and efficiently to bring the person who has died into our care as soon as possible. Once they are resting with us at state-of-the-art mortuary facilities, it can take up to two weeks for the funeral to proceed. However, before a cremation date can be arranged, the legal paperwork must be in place, including from the family, doctor or coroner, and registry office. We will always aim to work as quickly as we can, supporting you with all of the paperwork, and keeping you in the loop every step of the way.
Aura offers two options regarding the ashes of your loved one. We can either hand-deliver them to your door personally, in a durable scatter-tube. This means that they will be ready to be placed in a location dear to your loved one. Or we can scatter their ashes on your behalf at the crematorium’s own garden of remembrance – whatever they would have preferred. Please be aware that hand-delivery of ashes is included in the cost of a funeral plan, but comes at an extra cost to those who arrange a funeral without a plan in place.
With Aura, you absolutely can. Aura provides options for both attended and unattended direct cremation funerals. If you’d like to attend the direct cremation of a loved one, we can make that happen for you. You can find more information about this at our Attended Direct Cremation page.