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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Aura is a family-run provider offering transparent pricing, compassionate care, and complete peace of mind.
| Starting Price | £1,695 | £1,700 |
| Trustpilot | 4.9/5 stars | 4.6/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ |
This comparison only includes direct cremation plans. Information is correct as of March 2026. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
Aura is a family-run business offering funeral plans and direct cremation services.
Families are supported throughout the arrangement process by Aura’s team.
Aura’s plans start from £1,695 and include cremation services, professional care, a coffin, and the return or scattering of ashes.
Co-op offers a range of funeral plans starting from £1,700. Additional charges may apply for the removal of non-standard medical devices and for collections exceeding 50 miles.
Aura holds a 5/5 rating from Fairer Finance. Co-op holds a 3/5 stars rating from the same reviewer.
Customers have given Aura a 4.9/5 stars rating on Trustpilot. Co-op has a Trustpilot rating of 4.6/5 stars.
Aura allows plans to be paid in instalments with no instalment charge.
Co-op applies monthly charges when payments are spread over 2 to 25 years.
Aura allows plans to be changed or cancelled at any time without a cancellation fee.
Co-op applies a cancellation fee of £125 if a plan is cancelled after the 30-day cooling-off period.
Aura works with local care centres and crematoria across mainland Britain.
Co-op provides funeral services through a network of funeral directors.
Aura’s plans start from £1,695. The price is the same whether the plan is paid upfront or over monthly instalments.
Co-op offers funeral plans starting from £1,700. Instalment fees may apply depending on the payment term.
Aura holds a 5/5 rating from Fairer Finance and a 4.9/5 stars rating on Trustpilot.
Co-op holds a 3/5 stars rating from Fairer Finance and a 4.6/5 stars rating on Trustpilot.
Aura allows plans to be changed or cancelled at any time without a cancellation fee.
Co-op does not charge a cancellation fee if a plan is changed to another plan provided by Co-op Funeralcare. A cancellation fee of £125 applies if the plan is cancelled after the 30-day cooling-off period.
Aura is a family-run provider offering funeral plans and direct cremation services, with support available throughout the arrangement process.
Aura offers support to families through our expert Angel team. They will guide your loved ones through every step of organising your funeral when the time comes.
Planning ahead is about more than just cost—it’s about choosing a provider you can trust to care for you and your loved ones with dignity and respect.
Aura’s family-run approach, top Fairer Finance rating, and transparent pricing make us a thoughtful alternative to larger providers like Co-op Funeral Plans.
Join thousands of families across the UK who trust Aura for affordable, compassionate, and worry-free funeral planning.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most. We treat every person the way we’d want our own loved ones to be treated—with genuine care and respect.
That’s why, with Aura, you’re not just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.