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Aura’s prepaid funeral plans in Reading allow you to arrange a simple, low-cost send-off with our top-rated direct cremation plan.
As a family-run company, it's exactly what we'd want for members of our own family. We deliver on the promises we make to our customers, whether it's in the service that we provide to you or the practices in which we care for your loved one behind the scenes. You can read more about our processes. Don't just take our word for it, see how we compare to the others.
Fairer finance rating | |||||
Starting from price | £1,595 | £1,995 | £1,700 | £1,785 | £1,595 |
Trustpilot rating | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.6/5 stars | 4.9/5 stars |
All-inclusive* | ✔ | ✔ | ✘ | ✘ | ✘ |
Lifelong free cancellation | ✔ | ✘ | ✘ | ✘ | ✘ |
Money-back satisfaction guarantee | ✔ | ✘ | ✘ | ✘ | ✘ |
Trust solvency | 146% | 124.8% | 106% | 138% | Unknown |
No added instalment fees | ✔ | ✘ | ✘ | ✘ | ✘ |
At Aura, we specialise in direct cremations, offering a straightforward option that prioritises affordability without compromising on respect. As a family-run company, we understand the importance of treating each family that turns to us with kindness and compassion during difficult times. Our dedicated team, known as the Aura Angels, is here to support you through every step, bringing a personal touch to your experience. This commitment has earned us a 4.9/5 stars on Trustpilot, reflecting the high level of care we provide.
Reading. This bustling town in Berkshire is known for its rich history, beautiful riverside setting along the Thames and its iconic music festival. Aura is proud to offer direct cremation service in Reading for those seeking a simpler way to say goodbye to their loved ones. Our services extend across the Reading area, including Caversham, Tilehurst, and Earley, ensuring compassionate care for families when they need it most.
Aura's direct cremation services are available to families across all of Berkshire, including Bracknell, Bracknell, Maidenhead, Maidenhead, Newbury, Sandhurst, Sandhurst, Slough, Soham, Thatcham, Windsor, Windsor, Wokingham and Wokingham.
Authorised to sell funeral plans | ✔ |
Protected by the FSCS Scheme | ✔ |
You're compensated if anything went wrong | ✔ |
Money held in an independently-managed trust | ✔ |
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.
A direct cremation is a simple, no-fuss option that focuses solely on the cremation without a traditional ceremony. Aura’s direct cremation service in Reading involves the respectful collection of your loved one, followed by a private cremation. There is no service unless you wish to add one, allowing you to hold a personal memorial at a time and place that suits you. Ashes can be returned to you or scattered in the crematorium’s Garden of Remembrance if you prefer.
Aura’s unattended direct cremation services in Reading start at £1,095, making it a low-cost choice compared to the national average funeral cost, currently £4,141 as reported by SunLife.
The time required to arrange a funeral varies, but with Aura, direct cremations in Reading can generally be completed within a few days to a few weeks. Our team is on hand to manage the process with care and attention, keeping you updated and ensuring everything is handled smoothly from start to finish.
Aura’s commitment to providing affordable, compassionate care stems from our founder, Paul Jameson, who established Aura when he faced his own mortality after being diagnosed with motor neurone disease. He formed Aura, alongside his son Dave and close friend Ben to create the kind of respectful and simple service he wanted. When you choose Aura, you can trust that your loved one will be treated with the same care we would offer to our own loved ones.
When you select Aura for a direct cremation in Reading, we can handle all of the details. We will bring the person who has passed into our care and organise their cremation. Our experienced team known as the Aura Angels will support you from start to finish. They can even help you organise an attended direct cremation service if you wish to be present. Additionally, they are on hand to help with paperwork, emotional support and arranging the ashes.