×
Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Written by Mitch Tapner.
9 minute read
Choosing a funeral provider can feel daunting, whether you need help now or you’re planning ahead. This guide compares two well known UK names so you can see your options at a glance.
Aura Funerals can arrange a simple, respectful direct cremation when needed and also offers funeral plans. Avalon specialises in prepaid funeral plans only.
We set out what each provider includes, how much you’re likely to pay, how clearly prices are shown, the support families can expect, customer reviews and typical timelines. Our aim is to give you calm, practical information so you can decide what feels right for you or someone close to you.
Aura Funerals is a trusted, family-run provider specialising in simple, all-inclusive direct cremation services. Families can choose an attended or unattended option, or plan ahead with a prepaid funeral plan.
Avalon is a long-standing funeral plan provider, working with a large network of funeral directors throughout the UK. Their plans cover both traditional funerals and direct cremation, giving families a wide range of options. This article compares the funeral plans offered by both providers, beginning with an overview of their prepaid funeral plan options.
When exploring and comparing funeral plans, it’s essential to find one that balances affordability with the level of care you want included in your end-of-life planning. To help, we’ve outlined the main differences between Avalon and Aura’s funeral plans, focusing on cost, flexibility, and what’s covered.
With Aura, prepaid funeral plans start from £1,695 for an unattended cremation, with straightforward pricing and no hidden fees. Avalon’s plans for the same service begin at £1,675.
*This this may be a central location and not local to the deceased home address*
Aura’s funeral plans give you flexible payment options. You can either pay in full or spread the cost over 12 to 24 months, with no extra fees whichever option you choose.
Avalon lets you pay in full or spread payments over 12 months. But if you choose a longer term, an annual instalment charge of 5.2% is added to the plan cost (after the deposit is taken from the full price). For example, paying over 15 years would bring the total to £2,934.70 (£1,259.70 of installment costs) *correct as of March 2026*.
With Avalon, a cancellation fee of £395 applies after the first 30 days, but if you pay by instalments you can cancel within 12 months with no cancellation fee. Aura offers free cancellation as part of their prepaid funeral plans.
In terms of discount, Aura offers a £100 saving through its Two Together plan when you buy two funeral plans at the same time. Avalon does not offer permanent discounts, but they do sometimes run limited-time offers for customers.
If you’re looking to purchase a plan for yourself and a loved one, you can save £100 when you buy two plans together.
Our ‘Two Together’ funeral plans include everything you’ll find in our single plans, but at even better value.
Please note, our Two Together plans are not yet available to buy online. For more information, please call our team or request a quote on the button below.
Aura’s funeral plans are available across mainland UK. This includes the funeral director’s services, 24/7 collection from anywhere in the country, care for the person who has died, cremation fees, a simple coffin, help with paperwork, and the return of ashes—either hand-delivered to the family or respectfully scattered.
If you’d like to attend, Aura offers a family-led early morning service for up to 15 people at any crematorium in mainland Britain, for £2,595. If you’re looking for a larger gathering, Aura also offers fully attended funeral plans from £3,195. This includes a standard daytime service with no limit on the number of attendees (subject to the standard terms and conditions of the chosen crematorium). Avalon’s attended funeral plans start from £3,895 for their ‘Standard Funeral Plan’.
Aura and Avalon are both authorised and regulated by the Financial Conduct Authority (FCA). This means every payment is protected, either through an independent trust or an insurance-backed arrangement. Aura also makes it very clear how your money is safeguarded by the Financial Services Compensation Scheme (FSCS), which gives families even greater reassurance that their funds are secure.
Fairer Finance and the Funeral Solution Expert have both given Aura’s funeral plans their highest 5-star rating. Avalon currently holds a 3/5 stars rating from Fairer Finance.
In 2024, Aura was recognised by the ICA as SME ‘Compliance Team of the Year’, reflecting their ongoing commitment to supporting every family with care and integrity. The following year, they were honoured at the 2025 UKCXA awards, receiving Gold in the highly competitive ‘Customers at the Heart of Everything’ category and Silver for ‘Best Customer Service’.
 | ||
|---|---|---|
| Starting Price | £1,695 | £1,675 |
| Trustpilot | 4.9/5 stars | 4.9/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Aura Angel Support for Familiesℹ | ||
| Free Cancellation Anytimeℹ |
This comparison includes direct cremation plans. Information is correct as of January 2026.
Prepaid funeral plans can offer peace of mind, helping people feel more in control of the future. Both Aura and Avalon aim to provide that kind of reassurance.
Both providers are highly rated, with Aura and Avalon each holding a Trustpilot score of 4.9/5 stars. Aura has also been awarded 5 stars by independent reviewer Fairer Finance. Avalon holds a rating of 3/5 stars from the same source.
Aura and Avalon both aim to give people confidence in their planning.
Choosing the right funeral provider can feel tough, especially when you’re trying to make sense of different plans, prices and promises. Aura and Avalon each offer prepaid funeral options designed to bring peace of mind.
What matters most is finding a service that feels right for you or someone close to you. If you need a little help working out what that looks like Aura’s team is always here to listen and guide you at your own pace.
If you’d like to know more about how to plan a cremation with Aura, our brochure is a helpful place to begin.
Our funeral plans are a helpful way to put everything in place for you or someone else.
When the time comes, our experienced team will be here to guide you through each step, offering support and advice whenever you need it.
To find out more about how our plans work, what’s included, and our story, you can request a brochure by clicking the link below. We will then send you a copy by email or First Class post—whichever you prefer.
Avalon isn’t a local provider in the traditional sense. They’re a national funeral plan company that works with over 600 independent funeral directors across the UK. This network allows them to support services in many areas, but the funeral director you’re assigned may not be based locally to you or your loved one.
Yes, Avalon is a long-standing name in the funeral planning industry. They’re regulated by the Financial Conduct Authority (FCA), which means they must meet strict standards to protect customers. They also hold a strong Trustpilot rating and are recognised by independent reviewers such as Fairer Finance.
Avalon’s direct to cremation plan includes:
Yes, you can cancel an Avalon plan. If you cancel within the first 30 days, you’ll receive a full refund. After that, a cancellation fee of £395 applies. But if you pay by instalments you can cancel within 12 months with no cancellation fee.
Yes. Avalon’s funeral plans are authorised and regulated by the Financial Conduct Authority (FCA). This means your money is protected and must be held securely, either in a trust or through insurance. This regulation offers families peace of mind that their investment is safe.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.