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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Written by Mitch Tapner.
9 minute read
Arranging a funeral can feel daunting, especially when families are worried about the potential of rising costs and knowing exactly what is covered. Both Aura and Choice offer prepaid funeral plans that aim to take away some of that uncertainty, but the way they do it is quite different.
In the sections below, we’ll set out how the two compare, from pricing and flexibility to the type of support offered and what families have shared in their reviews.
Aura Funerals is a family-run provider, offering both direct cremations and prepaid funeral plans. Their services include options for attended or unattended cremations, all arranged with dignity and care. By keeping everything all-inclusive and pricing transparent, Aura makes it easier for families to organise a meaningful funeral without unnecessary stress or added expense.
Choice specialises only in prepaid funeral plans, giving families the option to arrange everything in advance. Established in 2014, it has built a reputation as a trusted provider, working alongside more than 290 independent funeral directors across the UK to deliver its services.
When it comes to comparing funeral plans, families often weigh up more than just the cost. End-of-life planning is also about the kind of support, flexibility, and reassurance you want for yourself and those close to you.
Aura’s prepaid funeral plans start at £1,695 for an unattended cremation, with everything included in one clear price. Choice offers three funeral plans, with its direct cremation option beginning at £1,895 (discounted to £1,745 until 12th April 2026).
Aura’s funeral plans allow you to pay either in full or spread over 12 to 24 months, with no additional charges.
Choice also provides options to pay upfront or in instalments. Payments over 12 months carry no extra cost, but if you spread them over a longer period, instalment fees apply. For instance, choosing a 10-year plan would add an extra £849.40 to the overall price (correct as of Feb 2026). When it comes to cancellation, both providers offer free cancellation for their customers.
In terms of discount, Aura offers a £100 saving through its Two Together plan when you buy two funeral plans at the same time. Choice is currently offering a £150 discount on it’s funeral plans, which is set to run until 12th April 2026.
If you’re looking to purchase a plan for yourself and a loved one, you can save £100 when you buy two plans together.
Our ‘Two Together’ funeral plans include everything you’ll find in our single plans, but at even better value.
Please note, our Two Together plans are not yet available to buy online. For more information, please call our team or request a quote on the button below.
Aura’s funeral plans are available across mainland Britain. This includes 24/7 collection, professional care, cremation fees, a simple coffin, paperwork support, and ashes returned by hand or scattered at the crematorium.
Families can choose an attended option to say goodbye in person. Aura’s intimate plan, available from £2,595, offers a quiet early morning service led by family, with room for up to 15 people at any crematorium across mainland Britain. For those planning a larger farewell, Aura also offers fully attended options from £3,195.
Choice offers the opportunity for family and friends to attend the service through its Choice Essentials Plan, which starts from £2,650 (currently discounted by £150 until 12 April 2026).
Both Aura and Choice are authorised and regulated by the Financial Conduct Authority (FCA), and customer payments are safeguarded through independent trusts or insurance-backed schemes. Aura goes further in explaining how funds are protected, with cover under the Financial Services Compensation Scheme (FSCS) giving families added reassurance.
Aura’s funeral plans hold 5-star ratings from both Fairer Finance and the Funeral Solution Expert. Choice’s plans hold a 4/5 stars rating from Fairer Finance.
In 2024, Aura was named SME ‘Compliance Team of the Year’ by the ICA, recognising their commitment to doing right by every family they support. The following year, they received Gold in the highly competitive ‘Customers at the Heart of Everything’ category and Silver for ‘Best Customer Service’ at the 2025 UKCXA awards.
| Choice | ||
|---|---|---|
| Starting Price | £1,695 | £1,895 |
| Trustpilot | 4.9/5 stars | 4.9/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Aura Angel Support for Familiesℹ | ||
| Free Cancellation Anytimeℹ |
This comparison includes direct cremation plans. Information is correct as of January 2026.
Many people choose a prepaid funeral plan to arrange funeral details in advance. Aura and Choice both provide prepaid funeral plans.
Both Aura and Choice receive excellent customer feedback, with Trustpilot rating each provider 4.9 out of 5 stars. Independent reviewers offer further insight, with Fairer Finance awarding Aura 5 stars compared to 4/5 stars for Choice.
With so many details to think about, comparing funeral plans can feel overwhelming. Both Aura and Choice offer ways to prepare in advance, helping families feel more secure about the future.
In the end, the right provider is the one that feels best for you and your loved ones. If you’re still weighing up your options, Aura’s team is always here to answer questions and guide you through the process with care.
If you’d like to know more about how to plan a cremation with Aura, our brochure is a helpful place to begin.
Our funeral plans are a helpful way to put everything in place for you or someone else.
When the time comes, our experienced team will be here to guide you through each step, offering support and advice whenever you need it.
To find out more about how our plans work, what’s included, and our story, you can request a brochure by clicking the link below. We will then send you a copy by email or First Class post—whichever you prefer.
Not exactly. Choice is a national funeral plan provider that works with a network of around 280–290 independent funeral directors across the UK. This means plans are delivered locally, but the company itself is not a small local provider, it connects families with its partnered funeral directors.
Yes. Choice was established in 2014 and has become one of the UK’s recognised prepaid funeral plan providers. It is authorised and regulated by the Financial Conduct Authority (FCA), and customer funds are safeguarded through independent trusts or insurance-backed schemes. Reviews generally highlight its straightforward approach to funeral planning.
Choice funeral plans typically include:
What’s not included are elements such as a service at the crematorium, use of a hearse or flowers, upgrades to the coffin, or hand delivery of ashes (collection is free, delivery costs extra).
Yes. Choice allows customers to cancel their plan at any time. Both Aura and Choice offer free cancellation policies, so there are no fees if you decide to cancel. However, if you have already made instalment payments, the refund process may depend on how much has been paid into the plan at that point.
Yes. Choice funeral plans are authorised and regulated by the Financial Conduct Authority (FCA). This regulation ensures customer protections are in place, with funds held securely in independent trusts or insurance-backed arrangements to safeguard money until it is needed.
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.