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Two Together: Save £100!Save £100 when you purchase two funeral plans together. Call us for more details.
Aura is a family-run provider delivering compassionate care, transparent pricing, and reliable support to ensure peace of mind for you and your family.
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|---|---|---|
| Starting Price | £1,695 | £1,675 |
| Trustpilot | 4.9/5 stars | 4.9/5 stars |
| Fairer Finance | ||
| All-Inclusive Pricingℹ | ||
| Free Cancellation Anytimeℹ | ||
| Money-Back Guaranteeℹ |
This comparison only includes direct cremation plans. Information is correct as of March 2026. Please note, Aura’s offering above is only applicable to plans paid in instalments up to 24 months. For those paying via 5-year instalments, different terms and conditions apply.
Aura is rated 5/5 by Fairer Finance, reflecting exceptional transparency and value, and 4.9/5 stars on Trustpilot, where families praise our compassionate service. Avalon also has a strong 4.9/5 stars Trustpilot score, with a 3/5 stars rating from the experts at Fairer Finance.
Aura is committed to offering compassionate, hands-on care to every family we support. When it’s time to arrange your funeral, your loved ones will receive kindness, respect, and unwavering support by our dedicated team of funeral experts known as the Aura Angels.
Aura allows plans to be cancelled or adjusted at any time without cancellation fees. Avalon plans can be cancelled. After the 30-day cooling-off period, a cancellation fee of £395 applies.
Aura is a family-run provider, meaning we treat every family as our own, ensuring your needs are met with genuine care and understanding.
Aura is a family-run funeral provider offering direct cremation services and prepaid funeral plans. Avalon is a funeral plan provider that works with a network of funeral directors across the UK.
Aura instalment plans do not include additional fees for payment terms longer than 12 months. Avalon instalment plans include additional fees when the payment term exceeds 12 months.
Aura plans can be cancelled or adjusted without cancellation fees. Avalon plans include a cancellation fee after the initial 30-day cooling-off period.
Aura’s funeral experts, known as the Aura Angels, offer hands-on care for your loved ones when the time comes, ensuring they’ll receive the best support possible.
Choosing a funeral plan is about more than affordability—it’s about finding a provider you can trust to care for your family with compassion and respect when the time comes.
Aura’s family-run values and unmatched flexibility make us a thoughtful alternative to providers like Avalon. With top ratings for trust and care, we’re committed to providing peace of mind and exceptional support. Join families across the UK who trust Aura for compassionate and reliable funeral planning.
Aura was founded by Paul Jameson with a simple mission: to support families with clarity, kindness, and compassion when it’s needed most.
Paul’s personal story has ensured our service is rooted in empathy and integrity. We treat every person the way we’d want our own loved ones to be treated—with genuine care, respect, and understanding.
That’s why, with Aura, you’re never just another client—you’re in the hands of people who genuinely care.ℹ
If you have any questions, would like a brochure or simply would like a chat through our services, our award-winning team is here to help.
Unlike other providers, we won’t hassle you with constant calls. We’ll simply ensure you have the information you need and leave you to come to a decision in your own time. When you’re ready for us, our team will be ready to help.