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Arrange a low cost funeral in Ashby-de-la-Zouch from £1,195, or plan ahead with a prepaid funeral plan from £1,695.
We work with trusted local crematoria and care teams across mainland Britain, and we’ll always endeavour to keep arrangements close to home.
Planning ahead with Aura means you get:
Aura’s direct cremation funeral services include:
Aura proudly supports families in Ashby-de-la-Zouch and the wider Leicestershire area with simple, low-cost funeral services that never compromise on compassion. Whether you’re planning for the future or arranging a farewell now, we offer direct cremation and funeral plans that are clear, affordable, and always handled with care.
Low-cost funerals in Ashby-de-la-Zouch are chosen by those who want to say goodbye with dignity—without the expense of a traditional funeral. Nestled near the National Forest and close to Swadlincote, Coalville, and Burton-upon-Trent, Ashby offers quiet, scenic spaces where families can gather, reflect, or scatter ashes in a personal and meaningful way.
If you’d prefer a small attended farewell, we can help arrange a low-cost cremation at Bretby Crematorium, located just outside Swadlincote. With peaceful woodland surroundings and easy access from Ashby via the A511, it’s a calm and respectful setting for families to come together and say goodbye.
Whether you’re navigating loss now or exploring your options in advance, Aura’s friendly team is here to guide you through it all—offering clarity, kindness, and support every step of the way.
Whilst we proudly serve families in Ashby-de-la-Zouch and across the UK, please note that Aura is not physically based in Ashby-de-la-Zouch. We cannot guarantee that the cremation will take place in this specific area, unless it has been requested at an additional cost. If you have questions, our friendly team is here to help.
Aura was co-founded by Paul Jameson, his son Dave, and close friend Ben, following Paul’s motor neurone disease diagnosis. We treat every customer with the same compassion we’d want for our own families.
With a network of care centres across the country, we’ll endeavour to always keep things close to home. We can also work with any crematoria in the country to provide a dignified service in your area.
The families who have used our service have rated us 4.9/5 on Trustpilot. This marks us as the highest-rated national ‘Cremation Services’ provider on the platform, known for our compassion, transparency and care.
Behind every service is our compassionate team of Aura Angels. Their commitment to putting people first earned Aura two awards at the 2025 UK Customer Experience Awards for outstanding care and support.
We aim to keep our prices low without ever compromising on the quality of care, ensuring every family receives an exceptional level of service they can trust.
We understand that needs and circumstances can change, especially when dealing with difficult situations such as funeral arrangements, which is why we offer many levels of flexibility with all of our services.
You can choose what feels right for you, and our Angels will guide you through either option.
With an Aura unattended cremation, we collect the person who has died from where they’ve passed away and bring them into our care at state-of-the-art mortuary facilities.
From there, we bring them to the crematorium privately, words of respect will be spoken by the attendant and the cremation will take place shortly after.
If you’d like an elegant and concise cremation but feel you need the opportunity to see your loved one off at the crematorium, Aura also offers the option of an attended direct cremation service.
We offer a 10-minute service for up to 15 attendees, or a 40-minute service for as many people as can be held by the crematorium chapel.
Thousands of families across the UK trust Aura for our compassionate approach, affordable pricing and dedication to taking care of every detail. We’ve been independently rated by over 1,000 families, and as a result, we are the highest rated national ‘Cremation Services’ provider on Trustpilot.
See how we’ve helped others by reading their reviews below.
Funeral costs in Ashby-de-la-Zouch can vary widely, especially with traditional high-street funeral directors who often include formal extras and set packages at higher prices. Aura offers a more flexible and affordable alternative, with national pricing, compassionate care and the freedom to choose only the elements that feel right for you, while still ensuring your loved one is cared for locally.
*Source: SunLife 2025 Cost of Dying Report, stating the average cost of a funeral at £4285. Please note, this report shows traditional funeral costs across the country and does not necessarily reflect the costs of a funeral director in this local area.
With so many options available, it can be difficult to know which funeral provider is right for you. To help make things clearer, we’ve put together a simple overview of some well-known providers, so you can see how they compare.
Whether you’re looking to compare funeral plans or compare direct cremation costs, this guide is designed to give you a straightforward starting point.
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| Starting Price | £1,695 | £2,095 | £1,700 | £1,885 |
| Trustpilot | 4.9/5 stars | 4.8/5 stars | 4.6/5 stars | 4.4/5 stars |
| Local Care Centresℹ | ||||
| Hassle-Free, No Pressure Promiseℹ |
This guide outlines what influences UK funeral costs, such as service type, location and extras, so you can plan confidently and understand what to expect when making arrangements.
Explore the key differences between cremation and burial, including cost, flexibility and personal choice, to help you decide what’s right for you or your loved one.
Use this step-by-step checklist to help you plan a funeral with clarity and care, covering everything from paperwork to personal touches.
To see our full list of FAQs, please click here.